http://www.youtube.com/watch?v=IDhjpqIQS84&feature=related
At first glance, this commercial just seems like a cute couple in love as they celebrate their anniversary. But, looking at it closer, it is shown that are so many romantic themes in this commercial, it makes your head spin. First, the camera pans through this hugely artsy architecture. Then, it pans to a couple where the man starts screaming, "I LOVE THIS WOMAN, I LOVE THIS WOMAN!!" where doves start flying. Then, as his woman tells him (in obvious embarrassment) to stop, he pulls out the rock, when she then decides to profess her love to him. It's art, emotion, and nature, all in one 30 second commercial. It is love compltetely romanticized, making people gushy and mushy and wish they were in love (if they aren't). But looking at it, the love isn't all that great. The man is more obviously enamored by his significant other, but once he starts screaming and yelling, the woman acts completely embarrassed and uncomfortable by the situation. I mean, she is dating/married to the guy long enough for it to be an anniversary, it seems like she should know something of his spontaneous behavior. Luckily, he pulls out a ring to save her embarrassment, and then she decides to also profess her love for him. The whole situation and the way they act gives off a very "whipped, doting man with greedy woman" vibe. That hardly seems like a love to be desired. But, the romantic themes (mentioned before) that are used in the commercial makes the viewer go "awwwwww." First, the setting is very European and artsy, taking the viewer to a place they wish they were. Not to mention, a place they wish there were with their significant other. Then, even though they are not IN nature, they are surrounded by pigeons who fly up around the "lovers," almost secluding them into their own nature-like entity. Finally, the man emphasizes emotion when he screams his love for his significant other. With all these elements, almost anything could be romanticized. In this case, it romanticized in a love sense. People viewing the commercial are so enamored by these extra themes, they don't care that the couple isn't genuinely in love. They allow the themes to override what is actually there, because for some reason, people just have this ideal, romanticized picture of how things should be, so they change their perception of things based upon their ideology. Without the extra themes to romanticize this commercial, it would hardly seem like genuine love in the commercial.
At first glance, this commercial just seems like a cute couple in love as they celebrate their anniversary. But, looking at it closer, it is shown that are so many romantic themes in this commercial, it makes your head spin. First, the camera pans through this hugely artsy architecture. Then, it pans to a couple where the man starts screaming, "I LOVE THIS WOMAN, I LOVE THIS WOMAN!!" where doves start flying. Then, as his woman tells him (in obvious embarrassment) to stop, he pulls out the rock, when she then decides to profess her love to him. It's art, emotion, and nature, all in one 30 second commercial. It is love compltetely romanticized, making people gushy and mushy and wish they were in love (if they aren't). But looking at it, the love isn't all that great. The man is more obviously enamored by his significant other, but once he starts screaming and yelling, the woman acts completely embarrassed and uncomfortable by the situation. I mean, she is dating/married to the guy long enough for it to be an anniversary, it seems like she should know something of his spontaneous behavior. Luckily, he pulls out a ring to save her embarrassment, and then she decides to also profess her love for him. The whole situation and the way they act gives off a very "whipped, doting man with greedy woman" vibe. That hardly seems like a love to be desired. But, the romantic themes (mentioned before) that are used in the commercial makes the viewer go "awwwwww." First, the setting is very European and artsy, taking the viewer to a place they wish they were. Not to mention, a place they wish there were with their significant other. Then, even though they are not IN nature, they are surrounded by pigeons who fly up around the "lovers," almost secluding them into their own nature-like entity. Finally, the man emphasizes emotion when he screams his love for his significant other. With all these elements, almost anything could be romanticized. In this case, it romanticized in a love sense. People viewing the commercial are so enamored by these extra themes, they don't care that the couple isn't genuinely in love. They allow the themes to override what is actually there, because for some reason, people just have this ideal, romanticized picture of how things should be, so they change their perception of things based upon their ideology. Without the extra themes to romanticize this commercial, it would hardly seem like genuine love in the commercial.
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