http://www.youtube.com/watch?v=QzPzz9OLNDA
It is a chatting software advertisement. The product is called QQ which is a popular tool for chatting on the internet, like Skype and MSN. In China, more than half billion people in China have a QQ account number. This ad takes position of encouraging people to use QQ to chat with others who are in distant. I think this advertisement promote the product and persuade consumers successfully.
The advertisement tells audience a touching story. The son is the speaker and he tells audience the gradually changeable relationship with his mother. The audiences’ emotions are easily evoked by the speaker’s nature voice and gentle background music. Although the product-QQ is not the most essential role in this advertisement, it is the tie connects the son and his mother and it helps to repair two people’s broken relationship. In addition, when the son gradually understands his mother, he says that mother’s love suddenly becomes clear to him and mother’s nagging became music. The speaker does not use direct words; he use emotional words instead. The audience can be involuntarily involved into the story through lines. What’s more, in this advertisement, the plot of the story is logically arranged. At the beginning, the son hates his mother in the way of not talking to her, but finally he understands his mother and realizes what the love is. The ending of the advertisement connects the relationship between son and mother and the product QQ, it impresses audiences deeply.
Therefore, this is a persuasive, touching and successful advertisement. This ad not only promotes a product, but also gives people an important lesson that whenever you are and whatever happens to you, your family is always with you.
It is a chatting software advertisement. The product is called QQ which is a popular tool for chatting on the internet, like Skype and MSN. In China, more than half billion people in China have a QQ account number. This ad takes position of encouraging people to use QQ to chat with others who are in distant. I think this advertisement promote the product and persuade consumers successfully.
The advertisement tells audience a touching story. The son is the speaker and he tells audience the gradually changeable relationship with his mother. The audiences’ emotions are easily evoked by the speaker’s nature voice and gentle background music. Although the product-QQ is not the most essential role in this advertisement, it is the tie connects the son and his mother and it helps to repair two people’s broken relationship. In addition, when the son gradually understands his mother, he says that mother’s love suddenly becomes clear to him and mother’s nagging became music. The speaker does not use direct words; he use emotional words instead. The audience can be involuntarily involved into the story through lines. What’s more, in this advertisement, the plot of the story is logically arranged. At the beginning, the son hates his mother in the way of not talking to her, but finally he understands his mother and realizes what the love is. The ending of the advertisement connects the relationship between son and mother and the product QQ, it impresses audiences deeply.
Therefore, this is a persuasive, touching and successful advertisement. This ad not only promotes a product, but also gives people an important lesson that whenever you are and whatever happens to you, your family is always with you.
I can hardly believe that Tecent can make such an ad for QQ. You know, Tecent is always considered as "King of Plagiarism". This is really an interesting ad and gives me a new impression on Tecent.
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