Aveda, The Art and Science of Pure Flower and Plant Essences, is a beauty industry that creates botanically based products that are better for service providers, their guests and the planet. All Aveda products (hair care, skin care, makeup, Pure-Fume) are essentially plant-based and derived from nature. Aveda is a high recognition beauty industry that strives to better the environment by using ingredients derived from plants, packaging their products to be more earth-friendly, raising awareness and funds to make a difference in the world, such as Earth Month, in which Aveda salons across the globe work together to protect and conserve clean water, and by supporting indigenous people throughout the world. Supporters of Aveda stand for an improved beauty lifestyle, a healthier planet, and support for indigenous people all around the world. Aveda promotes a healthier lifestyle and planet, which by no means is cheap. Aveda salon services and products have a hefty people that middle to upper-class are willing to pay. You pay the price to support Aveda and their mission. Aveda stands for a good cause and promotes an improved beauty lifestyle for men and women around the world. Aveda’s earth friendly products and campaigns encourage people to pay more money to experience a healthier salon or spa service and to support indigenous people in which their essential products come from. Aveda is a perfect example to use in Stuart Hall’s Circuit of Culture. You can take what I have already stated and see how the Aveda mission and lifestyle can be incorporated into the Circuit of Culture. The intention and reception of the Aveda mission and lifestyle is also clear. I strongly encourage you all to take a look at the link below:
http://www.youtube.com/watch?v=ix-YdVtoLBg
(And yes, I familiar with Aveda. I worked in an Aveda Salon and Spa for two and half years and have continuously heard and supported Aveda, their mission and lifestyle.)
this analysis seems to be a bit partisan in favor of Aveda. I'd recommend analyzing the increased cost of beauty products and the cultural connotations of beauty products between genders, as well as the cultural implication of being 'beautiful', by which certain people are seen in a different light than those that are not 'beautiful' this relates to a certain level of fashionability that also could be included in terms of how metrosexuality amongst heterosexual men has become prevalent in todays (western) society, while more 'natural' (not my term) looking heterosexual men were not seen in a different light than when pure masculinity was more-so coveted and positive; which is still is in many respects. However, the metrosexual ideal is more prevalent amongst urban, cosmopolitans who happen to often be more fashionable, wealthy and supposedly 'beautiful.'
ReplyDeleteTo summarize: a cultural conflict with cosmopolitan beauty by-which Aveda products are seen positively and a less cosmopolitan (and less wealthy) demographic that views Aveda and beauty products like it to be decadent and bourgeoisie.